Linguoculturology in National and Anglo- Saxon scientific contexts
Abstract
This article examines the current state of the discipline, research
approach and methodology of linguoculturology and their application in
a national context. It also examines the research approach, program and
methodology of cultural (analytic) linguistics, which offers an alternative
approach to linguoculturology, in the Anglo-Saxon and particularly in
German-speaking academic communities, as well as future development
trends. In addition, the overarching anthropocentric and functional
paradigms underlying these approaches will be also examined and
compared.
In particular, the changes that have taken place since the second
half of the 20th century in response to the limitations of traditional
linguistics and its historical reliance on a formal-structural approach,
which has been particularly prevalent in many contexts around the world,
will be addressed. This shift includes the emergence of hyphenated
linguistics and a functional paradigm within linguistics and related
disciplines. These developments have led to the introduction of research
methods that integrate linguistic, cultural and pragmatic perspectives,
triggering what is often referred to as the linguistic, cultural and pragmatic
turn within the broader framework of the social sciences and humanities.